| Mission Statement : "To educate people on the principles of how to make a common sense business decision in Relationship Marketing and to achieve financial security & abundance in MLM by sorting through the hype, lies and misinformation." |
It's hard to reason with people who are so emotionally caught up by, and bonded to, their choice of MLM company. The more
rational we are in our arguments, the more irrational and vehement their defense of their emotional investment becomes.
It's a no-win.
(Interestingly, these same people who accuse us of being biased and unfair in analyzing THEIR opportunity are often those who
praise us for our objectivity and fairness in analyzing OTHER opportunities. Hmmm... interesting.)
To understand why we do it -- our motives -- you need to understand the nature of the problem confronting this industry.
The ease and speed of communication and commerce created by the Net have meant that many scam artists can now hit and
run almost anywhere, while the law trundles along at snail's pace in their wake. They bounce back, time after time,
with seeming impunity.
The whole problem is about choices and consequences -- or the apparent lack of consequences -- on everyone's part, both
predators and prey alike. (See later in this message for details.)
And it's all due, ultimately, to ignorance on the part of their victims. They don't know what they need to know to prevent it.
Worse still, they DON'T KNOW that they don't know! Instead, they think they're in control of their situation and choices, and
they blunder blithely along from one dud to the next until, finally, they declare than MLM is nothing but a complete rip-off.
These stages illustrate the process we all go through in achieving control over any aspect of life.
Our mission is NOT to "convert" you to any particular MLM opportunity. It's to put YOU in control of YOUR OWN choices,
so that you're no longer swayed by subtle (and not-so-subtle) emotional manipulation... by appeals to greed and laziness
("make millions with no effort -- we'll do it all for you!") or more noble sentiments ("help save the children").
Our position on network marketing -- MLM -- is simple :
"Network marketing is the most enlightened, effective, ethical, equitable and intelligent business system ever to evolve...
but ONLY when it's operated by people who are equally enlightened, effective, ethical, equitable and intelligent!"
Education is the only answer to the rip-offs and scams that plague network marketing. People have to be empowered to
make reliable, business-like decisions -- the right things for the right reasons... the Secret of Success.
Criminals believe that they can get away with flouting the law. And, because there are too many people ready to remove the consequences
of their choices by finding excuses for their behavior, or finding loopholes in the law, etc, they learn the wrong lessons
-- and the final arrival of all these delayed consequences can be horrific. For everyone.
It's the same in network marketing.
The only way to STOP these characters is twofold :
Fines don't deter these criminals. It's usually a drop in the ocean compared to what they've scammed from their victims.
Not even jail terms do it, because they're usually out in no time and back to their old tricks again.
But public awareness and public odium are powerful weapons in deterring them. And it's always the CERTAINTY of punishment
that's the real deterrent, not the severity.
When we shine a blazing spotlight on what these characters are doing behind people's backs, out of sight, we create an
effective consequence. One that, hopefully, they'll learn the RIGHT lessons from. When they do, they rarely come back for more.
Oh, sure... many will turn and fight rather than flee, using placatory assurances that all's well and there's nothing to
worry about, God is on our side and next week/month/year all will be revealed, that it's all the fault of...
* crusading bureaucrats who don't understand/hate MLM
* lies and sabotage by vengeful ex-employees
* an unfortunate misunderstanding
* a conspiracy of some kind
Familiar stuff, isn't it?
It's hard to fool someone who can see what you're up to.
The problem is, of course, that most people can't or won't see what's really happening to them. They WANT it to be
true so desperately that they'll refuse to face reality...
"There are none so blind as those who will not see."
- Anon.
The scam artists bait their hidden hooks with irresistible emotional appeals to the desperate, the ignorant, the lazy,
the greedy -- and even the honorable! Here's a sampling...
* "Get rich with no work... we build your downline for you!"
* "Build your wealth with spillover..."
* "Save the children!"
To anyone with education or experience in clear thinking and rhetoric, these claims -- and the arguments that support them
-- lack any rational foundation. They can never work.
They're usually a murky mish-mash of emotional manipulation, sophistry, insinuation, hype, misinformation or outright lies,
wrapped in glossy, slick packaging with fancy, deceptive names.
None of this changes the underlying reality.
"You can dress yourself up as a legitimate business and call yourself something you're not, but a pyramid is still a pyramid,
and pyramids are illegal,"
-- Jodie Bernstein,
Director of the Federal Trade Commission's Bureau of Consumer Protection.
What they rely on is time. Delayed consequences. And the blind emotional commitment of their victims to the false dream they've
created for them.
Hit and run, then bounce back under another name to bleed a fresh batch of victims dry.
Well... maybe. And maybe not.
Not with the MLM Truth Coalition determined to stop them by exposing their history along with their latest ploys, and
educating their intended prey.
Darkness cannot abide light.
So... are we anti-MLM ?
Not at all. We don't hate MLM. Quite the opposite.
What we DO detest, however are those who prey on the innocent, the ignorant, the weak, the lost, the needy, the hopeful... the
ordinary people of this world who want to better themselves, not be sucked in by parasites and predators who care nothing
about them or the damage they inflict, in every sense.
And yes, we see ourselves as caring and sharing in the very best tradition of network marketing. By helping to prevent the
ongoing damage that these sharks and shonky operators do to :
* PEOPLE
* public perceptions of MLM
We consider ourselves to be upholding the true nature of this brilliant, but exceedingly vulnerable, system of business.
Never forget... the price of freedom is eternal vigilance.
And the threat that's most lethal usually comes from within.
The REAL question, my friends, is not about us and our motives.
They've always been clearly stated and pursued, unswervingly, for more than three years.
No... the REAL question is about you.
Now that you KNOW, what are you willing to DO?
Your choices are simple enough :
"It's not what you don't know that sinks you. It's what you DON'T KNOW you don't know."
-- John Counselš- Author of: "What You Should Know About MLM before You Join!"
www.profitclinic.com
